Tower Records has started special promotions to push K-POP with its new concept, "K-POP LOVERS!"
Starting from October 12, the Shibuya store's K-POP corner increased its CD stock by nearly five-fold, up to ten thousand in-store Korean idol music items. Additionally, from October 26 until November 29 the store will be running a special campaign for Korean music fans on the first floor lounge corner. The area will feature ten Korean idol groups and will include special displays and events. A special price campaign for foreign CDs as well as the opening of a K-POP LOVERS SHOP will also be part of the promotions.
4minute has been selected to be the first act promoted through the K-POP LOVERS campaign. The first floor lounge will feature special photo displays of the girls as well as their costumes for fans to see. Their in-store promotions will coincide with the release of their 3rd Japanese single, "FIRST/DREAMS COME TRUE."
Other groups, such as BEAST, will also be promoted in the Shibuya store.
Source: Yahoo! Japan
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